Rigid Boxes – Luxury with Strength

You must have always wondered about the kind the boxes that you received your iPhone in, or other luxury products like Marc Jacob, etc. You have a sense that it is a type of cardboard boxes, but their luxurious look and firm texture always differentiated them from rest. Well, these are called rigid boxes, and they are your everyday solution of packing expensive products for extra protection, and aesthetics.

These boxes are made up of highly condensed cardboard, which is five times thicker than the average cardboard that is used in the packaging. The most straightforward example of these boxes is, as mentioned above, the iPhone and iPods’ packaging boxes.

Compared to the other types of packaging boxes, these boxes are more expensive, not just because of the material used in them, but also due to the processes involved in the making of these boxes.

They are commonly used in the packaging of cosmetics, expensive mobile phones, other technology products, and different types of high-end luxuries since it is easier to incorporate features like windows and lids in them.

Let’s have a look into why businesses use rigid boxes, even when they are an expensive option, as compared to the other types of packaging solutions available at their disposal.

High-end user experience:

Small rigid packaging boxes generally offer a premium user experience while they are unpacking it. It leaves a permanent memory in their head about the product, and it is highly likely they will prefer that product again solely due to the packaging experience that it offered.

Robust Packaging:

Since the businesses that use rigid boxes are generally dealing with expensive commodities, they need to use the kind of packaging that ensures the safety of their products. It is precisely what rigid boxes offer; extra protection as compared to the other kind of packaging boxes.

In modern times, packaging boxes are not only limited to the retail but are widely used in the shipping. The emergence of e-commerce has widened the usage of shipping boxes, and when brands are shipping expensive products, they tend to use the rigid boxes. It ensures that there is a low rate of return of business and higher revenues.

Branding:

Branding is one of the most critical aspects of modern marketing, and nothing does it better than a beautiful and robust packaging. Once a business reaches this pinnacle, it significantly reduces its advertising and other marketing costs.

Apart from that, branding is a permanent strategy as compared to the advertisement, which needs to be done over and over again to compete with the competitors in the market. Brands like Apple and Amazon etc. can be easily identified by their packaging.

Customization:

Custom small rigid boxes are widely used with a variety of windows and lids. Businesses need this sort of customization to stand out from the rest, and to offer aesthetics in their packaging. Similarly, custom printed small rigid boxes are used to carry the message of the brands and to offer the instructions of usage of the products packed in them.